The I-74 Mississippi River Bridge historically has provided an important east-west link in the nation's transportation network. The

I-74 bridge crosses the Mississippi River on two separate structures. The westbound bridge, Illinois to Iowa, was completed and opened in 1935. The eastbound bridge, Iowa to Illinois, was completed in 1959 and opened in 1960.

In 2016, traffic on the I-74 bridges across the Mississippi River exceeded a 74,000-average daily traffic count. It is estimated that traffic volumes will rise to approximately 99,900 vehicles per day by 2035. Growing population and employment during the past several decades have led to increased traffic volume. After completing the I-74 Iowa-Illinois Corridor Study, the Iowa and Illinois departments of transportation joined forces with a team of consultants to reconstruct the bridge – a nearly four year process.

Images, Inc. leads the PR and public involvement activities for this $1B construction project. From planning and organizing a groundbreaking attended by state governors in June 2017 to leading communication strategy, Images, Inc. provides high-quality service including event management, social media engagement, speaker's bureau coordination, elected officials and public presentations, local and bi-state stakeholder coordination, comment management, media outreach and news conferences, content writing, graphic design, project branding, and digital and non-digital media.