Nonprofit Partnerships: Meaningful Work Reaps Rewards

Hundreds of people gathered at Chicago’s Venue One amid black and white images of Hollywood’s Golden Era. Film clips and slide shows featured familiar faces of the big screen: Audrey Hepburn, Humphrey Bogart and James Dean, just to name a few.  Despite the vintage feel of the music early in the evening, young and old danced all night! It was a celebration, a fundraiser, an “Evening of Hope,” and it was the result of an incredible symbiotic relationship between Images, Inc. and SOS Children’s Villages Illinois.

Images developed the theme, designed the event brand and materials, created and implemented a strategic direct marketing campaign, planned the event details, program and messaging, produced the video, reached out to the media, and staffed the event.  Evening of Hope 2014 exceeded expectations and brought hundreds of people together to raise a toast, as well as hundreds of thousands of dollars in support of SOS Children’s Villages Illinois.

Does Your Business Align with a Cause?

Most individuals have a cause they are passionate about, whether it’s animals, humans or the environment, there are issues that are near and dear to people’s hearts. Charitable organizations rely on help from people who can get behind their cause and volunteer as well as provide financial support.

Having a corporate partnership with a nonprofit can likewise benefit your company and your employees, through the fostering of goodwill and teamwork – bringing staff members closer together in the name of an important cause or event.

If your company already has a cause you are supporting, that’s great!  Here’s how to expand that partnership so everyone involved benefits:

  • Find out how your talent/services/expertise can help the organization
    • Are you good at sales? Graphic design? Writing or event planning?
  • Understand their overall mission and goals
    • Adhere to the mission
    • Respect their goals
  • Work with them as you would any paying client
    • Develop manageable goals and expectations
    • Consider their schedule and needs
  • Keep connected
    • If a campaign or event you are working is over, keep in touch about future opportunities to offer your services.

If you don’t already have a cause or charity you are affiliated with:

  • Look for a local or national organization that aligns with your interests and beliefs
  • Look for partnership opportunities:
    • Volunteer
    • Board
    • Advisory
    • Events
  • Begin working together and apply your talent and strengths
  • Encourage employees to get involved
  • Have fun and celebrate!

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